The general objective across the board is to get finished products to the consumer in the most cost-effective manner. Factors Determining Choice of Channels of Distribution: The first channel is the longest because it includes all four: producer, wholesaler, retailer, and consumer. A wholesaler typically buys and stores large quantities of several producers' goods and then breaks into bulk deliveries to supply retailers with smaller quantities.For small retailers with limited order quantities, the use of wholesalers makes economic sense. This is a example of serial supply chain diagram powerpoint guide. Retailers refer to tinatsyshevska. Producer-wholesaler-retailer-customer – This is regarded as the traditional stage of product distribution which flows from producer to wholesaler to distributor to retailer before finally reaching the consumer. Manufacturer → Agent → Wholesaler → Retailer → Consumer. DECA Fashion Merchandising. Budget. Manufacturer - Wholesaler - retailer - consumer. This is a two stage process. Diagram that depicts a company's corporate structure. The wholesalers inform retailers about the new arrival of goods in the market. 100 Terms. Wholesalers avoid this problem by ensuring prompt delivery of goods out of the stock they maintain. Supply chain management takes into account suppliers, manufacturing plants, distributors, wholesale warehouses and retail stores. The stages in this process are supplier, manufacturer, distributor, wholesaler, retailer, order, delivery, order lead, delivery lead, customer demand, production lead time. Assortment Planning. contract. retailer to consumer. The consumer never buys goods directly from the producers of the good as it is practically impossible for the producer to sell goods directly to the consumer and that is where retailer come into play because retailer acts as a link between producer or wholesaler of the good and consumer of the good. The manufacturers supply the goods to their agents who in turn supply them to wholesalers and retailers. Manufacturer - Wholesaler - retailer - consumer. This level is usually used when a manufacturer deal in limited products and yet wants to cover a wide market. In all three marketing channels: supermarket, online shopping and virtual stores, we would only be mainly concerned with the end of the supply chain e.g. Retail Merchandising - DECA. If a retailer buys from the manufacturer, there will be inordinate delay in getting the supplies. As you can see in the diagram, the marketing channel flows from manufacturer, wholesaler, (possibly retail distribution centre), retailer and consumer. 26 Terms. 4. Develop plans with our Example Of Serial Supply Chain Diagram Powerpoint Guide. In this article, we will look at supply chain management in detail. Wholesalers advise retailers on the matters of vital interest. Supply chain management (SCM) is the oversight of materials, finances, and information when they move from the supplier to manufacturer to wholesaler to retailer and finally to the consumer through a predefined process. Cmullen2003. 6. 5. Looking at the diagram above: Channel 1 contains two stages between producer and consumer - a wholesaler and a retailer.